It must be noted that the idiom a picture is worth a thousand words is not misplaced at all. This may be true, but when it comes to writing engaging website content, it is sometimes better to leave out certain words. It has been established that most online readers read in a tactical, fast, and selective manner, not in the slow, attentive, methodical manner of reading that is recommended by most authors. Attention spans are short. But how can you communicate your message successfully to your audience in such a busy world?
The answer might be hidden in the fact that it is 609 letters long, perhaps this is the secret number.
What can make 609 letters so significant?
It is cited to be a universal content length as studies show that it can be effective in creating good quality content for blogs and web writing. This is because posts with about 609 letters, or 700 words, offer ample opportunity to discuss a subject of interest but are not so lengthy that they tend to bore most readers before they are done.
Of course, word count alone can help guarantee, but the success of the post does not solely depend on the said factor. Quality trumps quantity. However, the 609-letter principle of writing can be of great help when it comes to writing website content that is informative and invigorating. Here are some reasons why it works so well:
Brevity is compelling. Online readers appreciate efficiency. When they arrive at your site, they are not interested in intense reading and so they do not want to go through paragraphs of text to get to the necessary information. When using 609 letters, individuals are limited in the number of ideas they can convey and are given the challenge of presenting complex information in a small space.
It's scannable. Indeed, as it is well understood, web content is usually not read in a word-to-word manner. They do not retrieve information based on content but select headings, subheads, and bullets among other formats that appeal to their interest. It also avoids using very long posts that may take time to read and scan through to extract important points that may be in the 609-letter range.
It connects naturally. Such a post has to be packed with ideas that it start with an introduction, proceed to the main point, and conclude logically. The ideas progress and are connected realistically instead of stretching on for the sake of a few more words.
It sticks in my memory. The general audience is more likely to remember specific content following the consumption of short-form content than reading articles containing a lot of extra information. Where your message is disseminated in 609 letters, it captures the simplicity that readers get from it.
However, it is possible that trying to stick to a specific word count for blogging might seem quite limiting at best. However, the ability to self-edit is an extremely powerful tool that clears the mind and directs attention to the core goal. Applying the 609 letter principle is easy, and you’ll be able to observe the concept of less is more with your own eyes regarding website copy. I bet your readers will thank you for this.”
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